Act IV Status Report

Last Updated: April 17, 2026

Supply Side - Publishers

Activation Efforts

Harper Collins POC Planning

Start: Mid-May 2026

Proof of concept initiative with Harper Collins publishing.

Arc XP & Washington Post POCs Planning

6-week POCs starting Mid-May 2026

Dual proof of concept engagements with Arc XP platform and Washington Post.

DoubleVerify Publisher Deal In Progress

Target Close: Q2 2026

Publisher partnership deal with DoubleVerify on track for Q2 closure.

McClatchy POC Underway NEW

POC currently in progress with McClatchy newspaper chain (30+ local newsrooms including Miami Herald, Kansas City Star, etc.).

Sky News Blocked

UK news publisher partnership opportunity.

Blocker: Requires professional services resources to move forward

The Telegraph On Hold NEW

UK newspaper recently purchased by Axel Springer. Will re-engage after acquisition integration.

NBA Re-engagement Needed NEW

Sports content partnership opportunity. Need to re-engage with NBA.

New York Times Re-engagement Ready NEW

NYT has a new CTO - opportunity to re-engage. Good BD partners overall.

Daily Mail Re-engagement Needed NEW

Need to re-engage and win Daily Mail (UK's most-visited newspaper website).

Expansion Efforts

Medium Renewal In Progress NEW

Renewal negotiations with Medium publishing platform.

Spotify Workshop Scheduled NEW

Date: April 29, 2026

Cloudflare AI Scraping and Security Workshop with Spotify.

NBCU Webinar To Be Scheduled NEW

Educational webinar for NBCU team on trends around bot management.

AP (Associated Press) Expansion

Expansion opportunity with Associated Press newswire.

People Magazine Expansion

Expansion opportunity with People Magazine.

Condé Nast Expansion

Expansion opportunity with Condé Nast publishing portfolio (Vogue, Wired, New Yorker, etc.).

Financial Times Expansion

Expansion opportunity with Financial Times.

LLM Deal Pipeline

Meta Active Negotiation

Proposal Sent: April 2, 2026 | Last Activity: April 13, 2026

Status: Initial comprehensive proposal shared with Meta, active discussions ongoing.

  • POC: Kristie Cu (Meta Licensing Team Lead) - took over April 9
  • Package: Health & sciences content from top publishers
  • Partnership: MIT "agentic attribution layer" for scientific claims
  • Model: Scaled contracting (Meta contracts with Cloudflare)
  • Delivery: Hybrid high-speed API + structured data (Markdown/JSON)
  • Value Prop: 4 of "big five" health/sciences publishers + most impactful journals on Cloudflare

Confirmed Cloudflare Customer Buy-ins:

  • British Medical Journal (BMJ) - Leading UK medical publisher
  • Carbon Brief - Climate science journalism
  • Quest - Science & discovery content
  • Wiley - Major academic publisher
  • MDPI - Open access scholarly publisher
  • ResearchGate - Scientific collaboration network

Documented Blocking:

  • Global STM Leader: 25.45M unsuccessful Meta bot attempts
  • UK Medical Journal: 2.25M blocked attempts
  • Leading Science Policy Journal: 33K+ blocked attempts
Current Challenge: Meta requesting more specific publisher list and sample content; Cloudflare holding back details pending more commitment from Meta

Manus Early Stage

AI assistant platform identified in bot tracking data across publisher domains.

  • Manus Bot documented with multiple crawl attempts (0B transferred - blocked)
  • Categorized as "AI Assistant" in tracking
  • No active deal discussions documented yet

Clay Pipeline

LLM platform in deal pipeline - status to be updated.

Enterprise Content Platform Activations

Pinterest Pipeline

Enterprise content activation opportunity with Pinterest visual discovery platform.

Beehiiv Pipeline

Newsletter platform activation opportunity.

Patreon Pipeline

Creator membership platform activation opportunity.

WPP Pipeline NEW

Global advertising and marketing services company activation opportunity.

Other Initiatives & Events

The Atlantic Press Opportunity Exploring NEW

Potential press/media opportunity with The Atlantic.

State of the Bots Report Planning NEW

Comprehensive report on bot trends, blocking patterns, and AI crawler behavior across publisher ecosystem.

NYC Publisher Meetup Presentation Scheduled NEW

Presentation at New York City publisher meetup event.

Cannes Upcoming NEW

Cannes Lions International Festival of Creativity or Cannes advertising/media event attendance.

INMA September Tour Scheduled NEW

Date: September 2026

International News Media Association (INMA) tour - networking and business development with global news publishers.

Infrastructure & Capabilities

Health & Sciences Content Package Active

Context: Comprehensive package developed for Meta proposal, but could be leveraged for other LLM deals.

  • 4 of "big five" publishers in health/sciences currently on Cloudflare
  • MIT Attribution Protocol partnership for agentic attribution layer
  • First-mover positioning for scientific claim verification
  • Includes most impactful scientific journals and consumer health content

Potential: This package could be offered to other LLM providers (OpenAI, Anthropic, etc.) beyond just Meta.

Bot Tracking & Analysis Infrastructure Active

Context: Comprehensive bot analysis capability demonstrated through Wiley study.

  • Tracking OpenAI bots (ChatGPT-User, OAI-SearchBot, GPTBot) across 1,000+ domains
  • Documented millions of blocked crawl attempts
  • Analysis across multiple scientific/medical publishers
  • HTML visualization templates ready for proposals

Value: This data infrastructure supports all LLM deal negotiations by quantifying blocking impact.